| Introduction |
For anyone dreaming of starting a business of her own but spooked by recent changes in the economy, starting a niche business could be the answer. By finding a niche in which she can build her own unique stronghold, the aspiring business peson can attract and maintain customers who will pay top dollar for her goods and services. In Niche and Grow Rich, she'll learn how to run her own business with minimum risk and maximum reward. Small-business experts Jennifer and Peter Sander persuaded successful niche business owners to share their secrets of long-term success. They outline the whole process from start to finish--from the first glimmer of the business idea to the day the new company opens its doors, and beyond. This book is filled with practical applications--brainstorming techniques for developing business ideas, analytical tools for assessing the size of a target niche, and marketing techniques for reaching customers quickly. |
| Description |
Why Fight the Market Crowd? Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and services. Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or homebased start-ups. This new Entrepreneur Press book features:
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| Author Biography |
Jennifer and Peter Sander own Big City Books Group, a niche publishing, consulting and book development firm. The authors of more than 25 books, they write the "Home Office Scene" column for Fortune.com. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches. |
