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Chaotics
Philip Kotler, John Caslione

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ISBN13: 9780814415214
ISBN10: 0814415210
Division: Professional
Pub Date: MAY-09,
Publish Status: In Print
Pages: 224
Edition: 1
Price: A$ 39.95 / NZ$ 45(Incl. GST)


Introduction

Chaotics presents a revolutionary set of guidelines designed to help businesses:
  • detect sources of turbulence
  • prepare scenarios
  • predict resulting vulnerabilities and opportunities
  • develop responses to ensure long-term resilience and success
  • avoid risk while advancing the interests of the company
  • build flexibility into the balance sheet
  • price strategically
  • adjust products to meet new customer values

 

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