| Introduction |
Bestselling author Carmine Gallo provides the secrets to marketing success'based on his unprecedented access to social media giant foursquare In The Power of foursquare, Carmine Gallo explains the method behind the meteoric success of foursquare'and how entrepreneurs and marketers can apply it to their own endeavors, especially in brick-and-mortar retail. Foursquare enables GPS-enabled users to 'check in' to locations of its partner companies using their mobile device; the companies build customer loyalty and trust by making the check-in experience fun, as well as providing incentives. Gallo's game plan is based on seven simple principles any business can use to build a loyal customer base: Outsmart, Align, Incentivize, Engage, Attract, Reward, and Entertain.
Carmine Gallo (San Francisco, CA) has appeared on CNBC, NBC, CBS, MSNBC, and BNET and in Forbes.com, The New York Times, The Wall Street Journal, and Investor's Business Daily. A columnist for Bloomberg Businessweek, Forbes.com, and Monster.com, Gallo is a communications coach whose clients include Intel, Hyundai, SanDisk, Nokia, Chevron, and many other companies. |
| Description |
Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people'in every city, in every country, on every continent, and even from the Space Station'are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare's founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You'll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You'll learn from fascinating case studies of major companies with active foursquare partnerships, including:
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most. Praise for The Power of foursquare 'The power to reach buyers at the exact time and the exact place they're looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There's an epic swarm and it's time for you to check in!' 'DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR 'In real estate, it's always been about `location, location, location.' This book will show you why now it's important for everyone.' 'MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group 'Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo's stories of the amazing people and businesses that I know are doing it right!' 'NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day |
| Author Biography |
CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com. |
