| Introduction |
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| Description |
Why do some small businesses succeed while others fail? That is the question one young entrepreneur faces in this illuminating business parable for our times. Loops reveals the soul-searching story of Tony, a business student who doesn?t understand why he can?t quit school and work in the family business. Then his professor surprises him with an unusual final exam? a twelve-week, summer-long study of the small businesses in his local area. This simple real-world assignment opens Tony?s eyes to the most important lessons an entrepreneur can learn, such as how to:
As you follow Tony?s journey, you?ll receive a week-by-week crash course on the seven essential loops for small business. You will learn how to distinguish yourself from the competition, improve your operations, and close the loops. Best of all, you?ll discover innovative ways to apply the loops concept to every challenge you face, with every endeavor, in any economy. When you close the loops, you open the door?to limitless opportunities. |
| Author Biography |
Stephen C. Lundin, Ph.D., is a bestselling author, speaker, filmmaker, and graduate school professor. His book Fish! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages. |
| Table of Contents |
Introduction Dedication Section one: The Journey Begins The Last Day of Class An Unexpected Meeting The Summer Plan A Conversation with Dad Section two: Loops Loop one: Manage the Experience Zones Loop two: Build a Great Culture with Vision Moments Loop Three: A Support Group Keeps Fundamentals Fun Loop Four: Standardize Every Major Process Loop Five: Innovate Continuously Loop Six: Live in the Real World Loop Seven: Lead by Example Section Three: A Surprise Loop The Language of Loops Final Thoughts |



