| Introduction |
|
| Description |
Bring in more customers with your own web site! Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!
|
| Author Biography |
Steven Holzner is the award-winning author of numerous computer books, including Ajax: A Beginner?s Guide and PHP: The Complete Reference. He?s been a contributing editor for PC Magazine, teaches programming classes at Fortune 500 companies, and has been on the faculty at Cornell University and MIT. |
| Table of Contents |
1. Essential HTML 2. HTML Tricks 3. Optimizing Cascading Style Sheets 4. Powering Up with JavaScript 5. Site Design and Search Engine Optimization 6. Marketing 7. Marketing on Facebook 8. Server-side Power: PHP 9. PHP: Cookies, Sessions, Browsers, and More 10. Taking Credit Cards Online Index |
